TEAVERSE - Tea, Drink Immersive.

“Reimagining tea culture through immersive storytelling.”

Teaverse reimagines tea culture through an immersive experience that starts with the package. By integrating AR and VR, it offers the younger generation a new way to explore the rich heritage of tea beyond taste. 'The answer is within the package'—unlock vivid tea mountain landscapes and connect with tradition through modern innovation.

Mixed Reality
Packaging Design
UX Design
System Design

TeaScape on a phone beside an immersive tea-mountain landscape.

Duration

2024.09 - 12

project type

Solo Project

role

System & Product & UX Designer

Where we saw the problem.

For generations, the tea table has served as a shared space where different age groups gather — not just to drink, but to talk, observe, and enable everyday, cross-generational dialogue .

The tea table bringing generations together, then attention shifting away.

Today, that shared space is disappearing . The tea table now struggles to compete with contemporary, attention-driven forms of entertainment, gradually losing younger participants.

Industry-wide research showing tea experiences as distant, outdated, and inaccessible.

What we uncovered. | The Problem

The tea table still holds deep cultural and social value, but its cross-generational bonds are fading due to a lack of contemporary entry points.

Mission

The mission is to create new pathways for younger generations to explore tea culture and restore the cross-generational bonds it once fostered.

Feature product Wuyi Rock Tea and test market in Fuzhou, Fujian, China.

Target Users

Solution

System Framework

Part I. Packaging

The packaging is not just a container, it is the first interface .

Tea packaging form exploration, mist-inspired CMF, and exploded view.

Part II. How People Interact

Mobile/VR - The digital TeaScape

Scanning the packaging NFC chip on a phone, then exploring tea mountain imagery through AR.

AR + Mobile

In the TeaScape, users explore flowing architecture with "caves" leading to a tearoom, tea field, and museum.

You begin in TeaScape (your personal tea space), a calm place that connects three pathways:
the Tea Room, the Museum, and an entry into the dynamic Tea Field.

TeaScape pathways into the Tea Room, Museum, and Tea Field.

Through the Tea Field, you can explore changing weather,
walk the landscape, try harvesting, and experience how tea comes to life.

Immersive Tea Field with weather and harvesting gestures.

Below, in the Tea Room, you learn brewing gestures step by step, guided at your own pace.

Inside the Infiniti Tea Museum, stories and traditions unfold through time, showing how tea has shaped generations.

Tea Room brewing guidance and Infiniti Tea Museum scenes.

TeaVerse Pop-up Store

Starts the cool experience even before drinking tea.

From Tea Table to the city,
the TeaVerse Pop-Up brings the experience into the world.
Inviting more people, more families,
to rediscover tea as a shared space.

Tradition stays alive by creating new ways for people to enter it.

This is where stories steep across generations, again.